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Lotus® Biscoff®, Lotus Bakeries’ first and largest strategic pillar, realised outstanding volume growth of more than 20% in the first half of 2024.
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Innovations remain key in the dynamic market segment BEAR® plays in. With the rollout of BEAR® Fruit Splits, the brand is introducing a dual-flavoured fruit snack.
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The Biscoff® growth strategy puts a clear focus on building penetration for Biscoff cookies and Biscoff spread. To support this strategy, a new and digital-only media plan went in full execution in the first half of 2024.
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Mondelēz international and Lotus Bakeries join forces to expand the Biscoff brand in India and create co-branded chocolate innovations in key markets.
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Lotus Bakeries' Local Heroes in Belgium launched the innovative Lotus® Cake Donuts, revitalising the traditional pastries category in three popular flavours to rejuvenate and make it more dynamic.
Our brands
Explore a selection of our brands
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Lotus Bakeries' Annual Results 2024
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Lotus Bakeries' Half-Year Results 2024
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Strategic Partnership Between Lotus Bakeries and Mondelēz International
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Lotus Bakeries’ Annual Report 2023 is now available online
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Read all about our sustainability programme in our ESG Compilation
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Lotus Bakeries' admission to Euronext BEL20 Index
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Lotus Bakeries opens production facility for nākd® bars in South Africa