Lotus Bakeries, nice to meet you
Why we're in business
Since 1932, we’ve been making branded snacks with superior taste experiences. For anyone, anywhere, anytime. And always with the goal of creating moments of joy and happiness in people’s daily lives. It all started with a single crunchy, caramelised cookie back in 1932.
This unique crunchy cookie - long known as “the cookie served with your coffee” - has since evolved into a global brand enjoyed around the world. From a local favourite to an international icon, Biscoff® has become part of daily routines across ages, cultures and lifestyles, enjoyed at various moments throughout the day – and produced on multiple continents.
Over the years, Lotus Bakeries gradually expanded its product range in the indulgent and better-for-you snacking segment, enabling the Group to meet a wide variety of snacking moments and needs. From the unique crunchy caramalised Biscoff® cookie to Biscoff® spread and Biscoff® sandwich cookies, to natural and tasty BEAR® fruit snacks, TREK® Protein Flapjacks, nākd.® bars made from only fruits and nuts, and more – Lotus Bakeries has the perfect snack to brighten up every moment of the day.
Lotus Bakeries is here to brighten up people’s daily lives - wherever they are, whatever life stage they‘re in, and whichever personal snacking preferences they have.
What we aim for and how
We want to brighten up people’s daily lives with great-tasting branded snacks. This is something we can only realise if we give every Lotus Bakeries brand the chance to live up to its full potential – today and tomorrow.
On the one hand, that means combining a distinct long-term vision with quick short-term decision-making, intrinsic to a listed family company.
On the other hand, it requires a strategy that plays into each brand’s own identity, context and target audience.
Zoom in on our branded strategy
Lotus® Biscoff®
It is our mission to be present in consumer’s favourite indulgent moments across the globe with the unique Biscoff® taste experience.
This universal appeal is also why we’re aiming high, as we want to become the number three cookie brand in the world.
Lotus™ Natural Foods
As part of a balanced snack portfolio for every occasion, Lotus™ Natural Foods responds to the growing demand for better‑for‑you options across all age groups, from toddlers to Gen Z to adults.
It’s how we help consumers make better-for-you snacking choices, without compromising on great taste.
Lotus® Local Heroes
It’s often said that food is a universal language, but in most cases the opposite is true: food preferences, trends and patterns differ from country to country.
With Lotus® Local Heroes, we bring together strong local brands that celebrate these preferences, enabling a balanced portfolio with unique tastes rooted in local culture.