Lotus^® Biscoff^®, Lotus Bakeries’ first and largest strategic pillar, realised outstanding volume growth of more than 20% in the first half of 2024. 

Innovations remain key in the dynamic market segment BEAR® plays in. With the rollout of BEAR® Fruit Splits, the brand is introducing a dual-flavoured fruit snack.

The Biscoff® growth strategy puts a clear focus on building penetration for Biscoff cookies and Biscoff spread. To support this strategy, a new and digital-only media plan went in full execution in the first half of 2024.

Mondelēz international and Lotus Bakeries join forces to expand the Biscoff brand in India and create co-branded chocolate innovations in key markets.

Lotus Bakeries' Local Heroes in Belgium launched the innovative Lotus® Cake Donuts, revitalising the traditional pastries category in three popular flavours to rejuvenate and make it more dynamic.